Deputy Dean of the Doctoral School at SGH Warsaw School of Economics. Director of the Institute of Value Management, Collegium of Business Administration. Advisor and expert in consulting, market research companies. She specialises in individual and institutional client research. Her expert activities include researching the market potential of start-up companies, designing, supervising the conduct and analysing the results of market research. The topics of classes and research revolve around the theory of consumer behaviour, building market relationships and professional customer service. An author of more than 140 scientific publications, including those on customer behaviour, lifestyles of the Polish middle and upper classes, experience marketing, digitalisation of consumption and Web 3.0. A science communicator, conference speaker, and commentator for both traditional and digital media. Head of Postgraduate Studies in Music Career Management. Lecturer at the universities of Genoa, Munich, Porto and Lisbon.
